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E-commerce Digital Marketing Specialist

Vaughan, ON · Information Technology
On behalf of our client, we are looking for Digital Marketing Specialist - E-Commerce for a progressive organization who is rapidly transforming into a digital and e-commerce driven business. 
The Role
This role will be working within the Digital Merchandising team to implement strategies that will grow revenue for the organization, whiile managing product categories and promotions.

You will look to identify areas to improve the navigation experience and identify merchandising opportunities to increase conversion and average order value.
  • Collaborate with segment marketing and category management teams to drive revenue through online merchandising tactics
  • Manage banner placements through Endeca, Monetate and CMS
  • Continuously improve site navigation and search optimization
  • Plan and execute promotional activity for assigned categories
  • Build and manage landing pages for promotional offers
What you bring to the role:
  • Minimum 4 years of experience in eCommerce, merchandising, marketing or related field
  • Post-secondary degree or diploma in Marketing or Business Administration
  • Experience using search engines, online product categorization and personalized recommendation platforms
  • Proficiency in web analytics (Adobe Analytics, Google Analytics)
  • Experience with Content Management Systems
  • Basic knowledge of HTML
About Affinity: 
Affinity is a full service Information Technology agency that takes a unique approach to recruiting. We believe recruiting is about creating long term relationships that foster a mutually beneficial partnership - an affinity. Bringing a new style of recruiting founded on four core principles – Transparency – Flexibility – Efficiency – Agility. 
For more information on Affinity, please visit www.affinity-group.ca  

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