Email Marketing Manager

Location: Vancouver, BC, Canada
Date Posted: 10-31-2018
On behalf of our client, Affinity is seeking an experienced Email Marketing Manager to join a growing team.  You’ll manage the day to day design & deployment of our client's email & SMS communications.
This role will report directly to the VP of Advertising and will be responsible for supporting the end to end execution of our marketing automation campaigns. This position will have plenty of opportunities to make a big impact on company growth and to contribute to our multi-brand multi-country marketing automation roadmap.
 
If you care about personal & company success, are motivated to take your career to the next level and have great common sense we invite you to apply!

 
Responsibilities 
  • Define and manage email & SMS marketing strategies and approaches
  • Help define the right mix of content across a variety of channels: blogs, emails, SMS, websites and social media
  • Own and oversee email, SMS & other marketing automation campaigns
  • Design, test and automate email/SMS campaigns/journeys with Salesforce Marketing Cloud
  • Utilizing data to build customer segmentation and targeting (with support from analytics team)
  • Encourage data quality improvements and best practices
  • Perform ongoing A/B testing to improve campaign performance
  • Monitor, track, and communicate campaign results with stakeholders
  • Create high-quality digital content together with the Creative Department, bringing impactful messages to life with an eye for astonishing design with ROI as the end goal
  • Act as a liaison between Marketing, Creative Design, and other cross-functional teams to ensure alignment in all campaigns
  • Constantly research digital communications best practices, trends and technologies
 
Qualifications
  • Bachelor’s degree in Marketing, Business Management or equivalent work experience required
  • 3+ years relevant email and digital marketing experience
  • Knowledge of marketing principles, creative development and execution processes
  • Excellent written and verbal communication skills
  • Working knowledge of Google Analytics or similar analytics tools
  • Experience in Salesforce Marketing Cloud or Pardot is an asset
  • Previous experience with lead generation is an asset
  • Highly analytical and data minded, with a solid understanding of segmentation and targeting
  • Experience working with HTML
  • Excellent leadership skills
  • The ability to work well with different teams, as well as individually


    About Affinity:
    Affinity is a full service Information Technology agency that takes a unique approach to recruiting. We believe recruiting is about creating long-term relationships that foster a mutually beneficial partnership - an affinity. Bringing a new style of recruiting founded on four core principles – Transparency – Flexibility – Efficiency – Agility.
     
    For more information on Affinity, please visit.
    www.affinity-group.ca
or
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